Wings & Rings

A bold brand redesign drops the “Buffalo” and positions Wings and Rings as a more inclusive, neighborhood hangout, setting them apart from the more boisterous, male-centric competition.

Every touchpoint in the brand experience was considered from menus to uniforms and ultimately, a new store design with outdoor beer garden and valet pick-up for an elevated take out experience. We also developed a menu app that supported a new service model allowing guests to order food from the indoor/ outdoor bar zone.