Current Watersports

We partnered with Current Watersports to differentiate their brand from typical boat dealerships, focusing on the importance of relationships and shared experiences. By understanding that customers value the memories they make on the lake, we crafted a brand story that celebrates the joy of time spent together on the water, shifting focus from boat sales to the connections fostered through the lake lifestyle.

To bring this vision to life, we transformed their store environment to reflect the welcoming, laid-back vibe of “Lake Life.” Every design choice—from the open layout to natural textures and lake-inspired colors—invites customers into a space that feels like home, inspiring them to imagine the adventures and memories they’ll create on the water.