New Riff Environmental Graphics and Storytelling
The tour and tasting as well as first floor retail experience at New Riff Distillery was enhanced with bold new environmental graphics that encourages guests to interact and discover what makes New Riff special.
The intricate hand-crafted designs of branded touchpoints throughout the experience speak to the quality and craftsmanship of their product. An interactive brand wall with spinning info panels allows guests to start their journey by discovering all the ways the distillery is innovating with their “new riffs” on old traditions.
Our Role:
CONCEPTUAL PLANNING
EXHIBIT DESIGN
ENVIRONMENTAL GRAPHICS
SIGNAGE AND WAYFINDING
UX DESIGN
Credits:
Luminaut
Project Lead and Architect
